At Curls & Fros, our mission is to empower individuals with naturally textured hair to feel beautiful, celebrated, and seen. We are committed to highlighting the importance of embracing and maintaining the natural beauty of textured hair, while fostering a deeper sense of pride in heritage and authenticity.

We believe that education and community are key to changing the narrative around natural hair. That's why we create spaces — through workshops, masterclasses, events, and festivals — where the curly, coily, and wavy-haired community can come together to learn, share, and thrive. Our goal is to inspire a new generation to wear their hair with confidence and to provide them with the tools, knowledge, and support needed to nurture their natural beauty.